OUR STORY
Our story starts in
El Paso...
Mo Pittle, born in Cleveland with ties to Philadelphia and Washington, DC, was raised in El Paso, Texas. Not the first place you’d expect to find Jews, but they’re there. Growing up among the Homeboys, he became affectionately known as “El JewBoy.” A few decades later, Mo–a lifetime storyteller and marketing savant–embraced the nickname and built a brand around it. To Mo, JewBoy is a perfect mix of Border and Jewish culture. He opened his first concept, JewBoy Burgers, in 2016 in Austin.
In 2022, JewBoy expanded to Sliders, a fast–casual dining option for customers looking for a small bite without forgoing flavor. The rest is history.
So open your mind, but more importantly, open your mouth, because if you know Jewish people, or you know Latinos, you know you’re about to feast.
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